Addidi - Who are we

“As an established executive who works with wealth management organisations, I find little time/desire to attend to my own wealth matters. I have now known Anna for over 9 years and I am amazed at her ability to consistently deliver the right mix of going 'beyond wealth' whilst addressing the fundamentals of wealth planning and management - turning a perceived chore into a pleasurable meeting of the minds. I can therefore genuinely endorse that she has turned her vision for Addidi into reality. Her positive attitude: holistic approach to wealth: ability to inspire all who she meets: constantly strive to 'financially empower women': help others are constant and valuable qualities. ”

Sabila Din, Din Consultancy

Who are we

Addidi, the financial services boutique for women, was created to help women create, invest and enjoy their wealth. We provide help, guidance and advice on all aspects of personal finance acting as independent financial adviser, wealth manager and financial agent.

Addidi was founded by Anna Sofat, who has over 20 years experience in financial services and advising private clients (the last 10 years have been focused on advising women).

Addidi consist of Addidi Ltd and Addidi Wealth Ltd. Addidi Wealth is authorised and regulated by the Financial Services Authority.

Over the past few years, Addidi has been at the forefront of a number of women focused initiatives that look to leverage the pooled resources of its clients and women in general.

These include :

In 2009, Addidi also introduced the Addidi Inspiration Award which celebrate inspirational women in history and their modern day champions.