One of the reasons we called ourselves Addidi is that, in Hindi, a Didi is an older sister, and we like to think that she’s the kind of older sister who looks out for and looks after her younger sisters.

As we’re aware of just how increasingly difficult it seems to be to manage the day-to-day minutiae of our personal lives with the same discipline and rigour with which we manage our professional lives, we’ve introduced a Financial Concierge service called Didi at Addidi.

Didi at Addidi is a unique Financial Concierge service, and will happily take care of virtually every aspect of day-to-day financial management, from sourcing the best quotes for every conceivable type of insurance policy to remorselessly hunting down the most competitive prices for all your utility services. Didi will find you the best rates on loans and credit cards, and the most appropriate service for all your banking requirements. Didi can even liaise on your behalf with any other advisers or regular service providers you employ.

Didi will maintain a complete online record of all your financial transactions, plans and policies, as well as a contact list of all your financial advisers and product providers, giving you instant access to all your financial information, making tasks such as filing a tax return or writing a will, much less of a chore.

Just to make sure nothing escapes your attention, Didi will keep an online financial diary on your behalf, listing all key dates, with regular reminders about any impending tasks

Didi is dedicated to creating time for you to enjoy life – Didi will take care of your financial life, so you can concentrate on living it.