“To me, a service designed specifically for women acknowledges that women are generally doing two, if not three or four jobs and they are leading quite complicated lives, whether they have a family, or are managing a home, kids and work. It acknowledges that there are many different focuses and that women sometimes need to have kind of a PA aspect that men quite often customarily have as part of their work.”
JB, PR Director and Addidi client
“What I like about dealing with organisations that are specifically designed for women is they don’t come from a place of patronising. They are very straightforward and I think they acknowledge that women can be as smart about all sorts of things to do with their lives as men can.”
DL, Director (Talent Management), and Addidi client.
“Having known my Addidi adviser for a number of years now, I believe she has a really good understanding of why and how women are different when it comes to their own finances and financial planning. I think that sensitivity is something I value tremendously and something that I like about a service devoted especially to women.”
Mary Spillane, business owner and Addidi client.
“I don’t consider myself a feminist, but I feel very much feel that to some degree it is still a mans world and I’ve been coming through that ever since I graduated from university (and I’m now 57) so I do feel that women can get short changed in many, many ways these days and sometimes it takes another woman to recognise that.. I do think that women have a different way of planning their lives to men... And they want someone who will understand their circumstances and not see them as a cash register.”
SK, retired and Addidi client