There are very few people that can say they have created a brand new market sector, but Sally Preston can boast this achievement!
Sally Preston, founder and Managing Director of Babylicious Ltd (www.babylicious.co.uk), has over 20 years experience within the food retail & manufacturing sector, most notably 11 years with Marks and Spencer, where she rose to a senior Food Technologist position.
In 1999 Sally left M&S to set up her own Food Technology Consultancy, ‘Food Solutions’, working for a number of well known clients. Sally set up Babylicious in September 2001, having hit upon the simple yet revolutionary concept of producing frozen baby food when she became a mum and spent hours in the kitchen pureeing food for her two children. The first product was launched in May 2002, and during the last year the company has grown rapidly with mothers instantly relating to the concept, providing tasty high quality real food to babies but not doing it themselves!
Babylicious is now the biggest manufacturer of frozen baby food in Europe with discussions taking place to introduce the brand to parents across the globe. Babylicious has scooped a number of impressive national and international awards. Babylicious boasts one of the most famous fans of all: Victoria Beckham fed Babylicious to her sons Romeo and Cruise.
In June 2005, Kiddylicious was launched; a follow on range of frozen meals for toddlers and ‘little people’. Kiddylicious contains absolutely no added salt, sugar or any additives and is nutritionally balanced to suit growing children and more recently it has added arrange of Kiddylicious crispy fruit snacks; apple, pineapple and banana, providing 1 portion of fruit in every bag, delicious for growing toddlers but also mums on the go!
The company is building a strong reputation as trusted brands in the area of infant and young children’s food and Sally continues to inspire women to have a go. Sally spent 2 years on the Government’s Small Business Council and is currently involved in a business enterprise group with the shadow chancellor’s team.
