Addidi … for a richer life


Another award for Addidi

Posted by on 27 February 2017

Another award for Addidi! 

We are delighted to announce that Anna Sofat, Managing Director of Addidi, was recognised with the Unbiased Award for financial advisers, 2017.  This award, a new category for 2017, was chosen from amongst all the entrants as recognition of someone the judges felt had contributed ‘something special’ over the last year. In addition to being selected for this special award, Anna also came highly commended in the ‘Financial Adviser of the Year’ category.

On announcing the awards, the judges commented that Anna had carved out a niche for herself on the subject of women in finance and in particular women and the state pension. They also remarked that as an adviser and an industry voice, Anna was ‘hugely experienced and focused’; also commending her on her ability to successfully convey messages to people of all ages.

Now in their thirteenth year, the Unbiased Media Awards celebrate the work of professional advisers and journalists in promoting the value of financial advice in the media. Voted for by a panel of industry professionals, this year’s Unbiased Awards saw more entries than ever before after the floor for entries was opened up to all UK based financial advisers featuring on the website. This year’s award ceremony took place in February 2017 and was attended by over 150 guests.

Established in 2008 by Anna Sofat, Addidi is an independently owned financial services boutique. Set up set by Anna Sofat with the aim of giving women and their families access to true financial freedom, the firm is now recognised as one of the leading boutiques for women in the UK.

Focusing in particular on the financial needs of female executives, business owners and women entrepreneurs and their families, Addidi not only has a reputation for first-class wealth management but was also promotes financial fairness and equality issues affecting women generally.

Anna herself is a keen campaigner and works tirelessly on the female agenda for women both financially and in business. In 2014, Anna and her team launched Addidi Enterprise - a women only Club which works to connect enterprising women with small business.

Anna is also keen to endorse the role of women in the financial services arena, and through both Addidi and her growing prominence as a thought leader, promotes the highest standards of practice in the industry.

Commenting on receiving this most coveted of awards, Anna Sofat said:

“I was both surprised and delighted to receive the Unbiased Award.

“As an award that is not based on submissions but rather one that has been put forward and selected by the judges, this award is particularly meaningful.  To be recognised from amongst a room of such highly talented and respected IFAs is a real honour.

“This has been a fantastic start to what is already shaping up to look like a great year ahead.”

For advice about any aspect of financial planning, Addidi Enterprise, or to speak to a member of our award winning team, please contact us here.

As the UK’s largest directory of financial advisers, Unbiased has over 26,000 advisers listed. Now a platform for finding useful financial advice tips, guides and articles, Unbiased goes a long way to promoting the value of financial advice and the financial services industry as a whole. As such, the site has developed to become a widely respected information resource amongst advisers and individuals.