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Addidi Insights - We Are All Slaves To Our Behavioural Weaknesses

Posted by Anna Sofat on 11 April 2017

We are all prone to making mistakes when investing, not because we are foolish, but because we are human.  It does appear that a switch inside even the most sensible person seems to flick and rationality disappears in a cloud of emotion, when we begin to think about the markets.  This note highlights some of the dangers and provides some tips on how we can attempt to behave better.  In short, the answer lies in adopting a disciplined process.