Addidi … for a richer life

About Us

The Addidi Story

Addidi was founded in 2006 by Anna Sofat in partnership with her chartered accountant husband, Janardan SofatShe did not wish to emulate the financial services industry but wanted to transform the management of wealth into something meaningful, rewarding and inspiring! A sustainable business with women at its heart.  

 Addidi's push for excellence in wealth planning and wealth management has been independently recognised:

  1. In 2012, 2013 and 2014, Addidi was identified as one of the Top 100 Financial Planning Firms by Citywire.

  2. In 2014, Addidi won the Financial Adviser of the year Media Award from

  3. In 2014 and 2015, Addidi was shortlisted by the New Model Adviser Magazine for its annual awards.  

As a female led business, Addidi has also been at the forefront of a number of female focused initiatives. These include:

Addidi is a frequent contributor to trade and consumer press and regularly featured in articles on personal finance and women.

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