Addidi … for a richer life

About Us

Our Team

The company sets and achieves high standards for ethics, qualifications and service for its staff and advisers.

The Addidi team has:

  • A majority of staff with university degrees
  • Advisers with at least 10 years of experience and holding the  Chartered Financial Planner or the Certified Financial Planner status
  • Support staff with at least Level 4 Diploma qualification.

The Addidi advisory team is led by Anna Sofat, who is both a Chartered Financial Planner and a Certified Financial Planner.

The day to day operations as well as the HR, IT and accounts functions are the responsibility of Janardan Sofat.   

The Investment Committee membership includes independent consultant, Tim Hale. Tim is CEO of Albion Strategic Consulting and author of Smarter Investing.

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