Addidi … for a richer life

About Us


Anna Sofat

Anna Sofat, founder and Managing Director of Addidi is a highly qualified and experienced wealth adviser. She has 20 years’ experience of advising private clients and managing financial advisory firms.

Prior to founding Addidi, Anna was the Managing Director of Fiona Price & Partners, the first business set up specifically to provide financial advice for women by women.

Anna is a graduate of Hull University and has a Masters from London School of Economics.

Anna holds both the Chartered Financial Planning and Certified Financial Planner qualifications. In 2012, 2013 and 2014, she was nominated one of the Top 100 Advisers by the New Model Adviser magazine. In 2014, she won the Financial Adviser of the year Media Award from

Anna loves working with clients, creating robust financial solutions, adding value where it matters. Her passion is to create a “beautiful” practice which enriches the lives of its clients and staff alike.

Away from work she is a married mother of two girls. Her interests are her family, travel and current affairs. She was previously a non-executive director for the social enterprise, Fair Finance and has served as an elected councillor on Rochester City Council and Halling Parish Council.

Janardan Sofat

Janardan is a solutions oriented Chartered Accountant and now leads on organisational development with a wealth of business experience in the private and public sector.

Within Addidi, he works with business owner clients on strategy and business planning. He also has overall responsibility for Addidi Enterprise and heads the investment panel for Addidi Angels. 

As well as being a Director of Addidi, Janardan is also the Chair of the Dartford and Gravesham NHS Trust.


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