How we do business
Addidi is in the relationship business; relationships with clients, staff and money itself!
Addidi’s core principles are:
Integrity in how we do business – our founders are passionate about the values and principles which guide the business;
Valuing relationships above money;
To be the best it can be and strive for excellence in everything it does.
By doing business in a way which is aligned with its values, Addidi looks to set new standards of behaviour in business.
Addidi’s business principles (how we do business) are:
1. The equitable principle
Addidi believes in balance between the interests of all its stakeholders i.e. shareholders, staff and clients. As a minimum, it operates to ensure that :
- No one is benefiting excessively at the expense of another;
- It pays a living wage;
- It is open, transparent and fair in its dealings.
2. The people principle
Without its clients and staff, Addidi has no business. The business values its relations by ensuring that it invests in:
- A family-friendly, team orientated workplace;
- Training and development;
- An open and fair complaints procedure.
Addidi is not interested in emulating the rest of the financial services world; as a female managed and focused business, it is forging its own path.