Voice of Women’s Wealth
We are on a mission to change the course of the wealth industry
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Who we are and why we are beautifully different

Money can liberate us to lead a richer life. But real wealth is the relationships we invest in, the memories we make, the balance we strike between giving and taking.

At Addidi, we inspire and nurture our clients during their wealth journeys, enriching their lives and the lives of the people around them and enabling them to stay true to their values.

By utilising money as a tool for happiness, inspiration and positive change, we transform wealth management into a pleasurable and rewarding experience.

We are known for being beautifully different.

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Investment

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Enjoy financial freedom with our day-to-day money management support, expert financial advice and personalised investment plan.

Wealth

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Lead a richer life today by aligning your assets and seizing opportunity to generate wealth, time and space to live your idyllic life

Legacy

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Protect your family’s future and wealth with a legacy framework that looks after your loved ones beyond your lifetime.

Create.Invest.Enjoy.

We know what you can create when you stay true to your values.

We’ve seen what happens when you invest with empathy and give great ideas the support they need.

We feel it with you when your wealth and achievements are truly enjoyed.

Try our Wealth Indicator to establish where you are on your journey.

 

Are You In?

Earlier this year, Anna Sofat founder of Addidi, decided to stick her head above the parapet and try to bring about change within the financial services industry, by starting the Are You In? movement.

 

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Seminars & Talks

Find inspiration and energising discussions in our live event programme. Featuring our founder Anna Sofat, joined by her network of female entrepreneurs and industry leaders.

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Anna Sofat

 

 

Get to know financial expert and founder Anna Sofat, and her inspiring journey to make Addidi the voice of women’s wealth.

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Anna’s Voice

#beautifullydifferent

How do you bring real wealth into your life?

Our journal takes a look at the philosophy of ‘real wealth’, and how it links to the changing psychology of wealth we see today.

 

 

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#beautifullydifferent

Join our Instagram community to share and celebrate life’s beautifully different moments.

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Addidi Journeys

Be inspired by Addidi success stories from our community of advocates, clients and friends.

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Jacquie Harris and

Yaron Peled

"Having advice from someone who seemed to have my best interests at heart as opposed to someone who just wanted me to sign a document so they got some kind of commission - that was the difference between having a financial adviser and someone who onl...  Read more
"Having advice from someone who seemed to have my best interests at heart as opposed to someone who just wanted me to sign a document so they got some kind of commission - that was the difference between having a financial adviser and someone who only called himself a financial adviser, but was actually just a sales agent. Addidi didn’t blind me with jargon, my adviser made me feel at ease: I could say to her ‘I don’t understand what that means, can you explain it to me?’ I’m content and very happy knowing that I’ve got a business like Addidi looking after my best interests."

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Sabila Din

"I need someone with the ability to think broadly and globally and come up with solutions rather than me ringing and asking if I should be thinking about this, or looking at that. So that is quite important, someone who can give me valuable insights...  Read more
"I need someone with the ability to think broadly and globally and come up with solutions rather than me ringing and asking if I should be thinking about this, or looking at that. So that is quite important, someone who can give me valuable insights."

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Marilyn Reid

"The very first thing to capture my attention with Addidi was an unabashed focus on women and their needs for financial planning services.  As I got to know Addidi, I was then drawn to their concept of the need for a balance in their activities betw...  Read more
"The very first thing to capture my attention with Addidi was an unabashed focus on women and their needs for financial planning services.  As I got to know Addidi, I was then drawn to their concept of the need for a balance in their activities between, yes, financial planning and investment, but also their entrepreneurial support, coupled with a strong commitment to giving back via charitable/community activities.  Addidi speaks in a voice that puts the focus on ‘how’ things are done, not just getting to the endpoint, and takes a measured approach to achieving that.   Anna and her team show a passion to driving the female presence in the financial management world, and driving for success. My particular area of interest with Addidi has been in assisting young female entrepreneurs with their business proposals.  It is not easy to grow an idea into a running and vibrant business, and sources of investment for the women with those ideas can be particularly tough to crack in a world biased to men.  Through Addidi, I have truly enjoyed being part of a community of fabulous businesswomen, some with great new ideas and, others with the funds to back them.  It is a rewarding dialogue, and one that inspires me to keep doing more."

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