A Christmas note from Anna Sofat

As 2018 draws to a close, it’s time to take a look back over what has been a year of ups and downs.

The year seemed to begin with a flourish – the 100th anniversary of women gaining the right to vote was upon us and there seemed to be a real desire for change and progress for women. As the year went on, some of this momentum slipped, and as the results of gender pay gap reporting starting to unfold and the latest Women on Boards statistics were revealed, it became apparent that not as much progress has been made as we would like. The government has set out its agenda for the Hampton-Alexander review and it will be interesting to see how this progresses into 2019.
So far as the economy is concerned, the first few months of the year largely continued in the same vein as the past couple of years, with sustained growth in the markets translating into some great gains for client portfolios. As political uncertainty around Brexit began to unfold, along with concerns over international trade, we’ve returned to a period of volatility. During such times, it’s important to take a long-term view; we’ve been through periods of instability before and come out better for it – you only need to look back a few years to the Global Financial Crisis!

2018 has also been a special year for Addidi as we marked our ten year anniversary. We were able to celebrate the milestone with many of our clients in October, alongside launching our new website and ‘Voice of Women’s Wealth’ campaign.

Amongst the madness of the festive season, it’s always important to try and take the time to reflect. As a financial adviser, I come across the good and the bad of money and the effect it has on people. Money doesn’t always bring happiness, despite what people think, and using wealth to try and bring happiness, either to yourself or to others, is a message we are keen to impart on our clients. It’s no coincidence that we use the words ‘create’, ‘invest’ and ‘enjoy’ when communicating with clients. We help clients to create wealth, by giving them a plan and helping them to implement it. We then provide the tools for clients to invest, ideally to give them a sustainable income for the longer term. Thereafter it’s time to enjoy what you have worked hard to achieve.

This festive season, Addidi has taken the step of making our annual charitable donation. When we set up the business, we decided that we would donate 1% of our annual turnover to charitable causes. This is a promise we have been able to stick to, picking a number of charities to split the donations across at the end of our financial year at the beginning of April. In this, our tenth year, this percentage has grown to a not-insignificant sum. Having seen the homeless crisis on our streets worsening over the past 12 months in particular, we have taken the decision to donate 25% of our annual charity fund to Crisis; giving them a boost as the winter starts to kick in.

So as we head towards the festive season and the start of a New Year, maybe we should all take some time out to think what wealth is really about. Having wealth isn’t about being wealthy. It isn’t about extravagant gifts or grand gestures. Sometimes, true wealth is simply about using what you have in the most meaningful way.
Wishing you a very Merry Christmas and best wishes for 2019.

– Anna

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