Why We Are Starting The Movement

The financial services industry is one of the biggest in the UK – it employs 1.1m people (3.2% of UK employment), contributed £119b to the UK economy (6.5% of the total economic output) and had a £51b surplus in financial services export.
Yet the industry continues be dogged by problems – it has the biggest pay gap in the UK, women and ethnic minorities continue to be under-represented, mis-selling scandals continue unabated and trust in the sector remains elusive!

To prevent potential harm to consumer, the industry has become heavily regulated – it costs £1.8b a year to regulate!

The Solution

Addidi believes that if we adopt a simple, easy to measure shared purpose – to improve the financial wellbeing of our clients – then we will see a healthier and more sustainable industry for the people working within as well as our clients.
We have started a movement to bring about meaningful change in the wealth industry from within.

We recently launched a manifesto to #ChangeTheCultureOfWealth



There are 5 pledges, individuals can choose one or as many as they feel they can commit to. The 5 pledges are:

I am committed to living the changes I want to see happening at work

I am committed to helping others and passing it on

I am committed to being the beacon for good practice and good behaviour in my industry

I am committed to staying authentic to myself at work

I am committed to speaking up for people who are not being heard or seen around me

Choose Your Pledge

Kirsty Lynagh: Think big, act small, be humble

In late 2014, almost exactly 5 years ago, I joined a conference call telling me my role was redundant from a large global bank. I heard the news whilst holding my 11-week-old son in my arms and also some distance away from my colleagues as I was on maternity leave. In all, not a very… click to read more

Our Partners

Let’s Reset

We help businesses to promote a culture of wellbeing and resilience to create the right conditions for people to thrive, not just survive. We use a unique sprint process to create new ways of working linked to commercial effectiveness and constant support through our online platform and helpline to help our members, when they need it most.


Nucleus is an award winning online wrap platform, launched in 2006 by a group of seven financial adviser firms who set out to create a platform with a difference. They created a new model, putting the adviser and client at the heart of the process, focusing on a client-aligned approach rather than a product-led one, to develop a platform that was committed to transparency and banishing complexity.


Octo Members is the very first app-based private community for UK financial services professionals, where advisers, fund managers, wealth managers and professional consultants can come together to share knowledge and best practices. Founded by practitioners for practitioners.


Insightful, strategic and coordinated professional advice. Progeny provides integrated financial and legal solutions for private clients, businesses, family offices and charities. Our services are uniquely curated to meet the complex needs of our clients. We work holistically, bringing together financial planning, asset management, tax services, and private and corporate legal expertise.

Addidi Clients

I am committed to
helping others and
passing it on