Anna's Voice

Anna Sofat: Social responsibility

  • Opinion
Social responsibility describes our duty, corporate or individual, to act for the benefit of society at large, supporting the balance between the economy and our ecosystems. It’s a constantly evolving area and we’re discussing it more frequently with clients and our wider community as its importance grows. In business and corporate life, the concept of...
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  • Opinion
The rise of women’s wealth Becoming the breadwinner There have been huge changes in women’s lives in recent decades and we’ve become an economic force to be reckoned with. In the UK we’re setting up and running successful businesses at an astonishing rate1, more women are moving up the corporate ladder and becoming business leaders...
  • Opinion
Independence is the first step towards empowerment and equality. You can’t be a true equal if you don’t have some level of autonomy and freedom of choice. If we have not chosen it, being reliant on someone else for our daily financial needs is far from ideal. In the same way, if we only do...
  • Let's talk about...
Let’s talk about… the M word (money) Part of the reason we set up Addidi as a financial planners specialising in women is that we recognised that women were largely ignored by the financial services industry. When it comes to financial products, women often tell us they feel overlooked and ignored. Over time, many women...
  • Education
According to UK investment statistics, just 10% of women have a stocks and shares Isa vs 17% of men.  Furthermore, in 2017, 82% of ISA accounts opened by females were cash accounts, compared to 75% of those opened by men. Other statistics reveal that only 7% of women hold other investments or unit trusts, compared with...
  • News
On 6th March, Addidi launched its ‘Change the Culture of Wealth’ manifesto. Calling upon three key audiences; government, business and individuals; our aim is to encourage positive steps that will redress the imbalance of wealth we see at every level of business. Borne out Addidi CEO Anna Sofat’s years of experience in business, and driven...
  • News
We’re all too aware of the effect that years of inequality has had – and still continues to have – on women in the world of business. Last week (5th April) saw the deadline for large companies to file their latest figures on gender pay, and it wasn’t a pretty picture. Overall, 78% of companies...
  • Opinion
Have you ever questioned your ability to be in your own job, wondering how on earth you got there? Do you constantly brush off compliments you receive, never taking the recognition for your own skills or talents? Do you find yourself worrying that one day you’ll be ‘found out’ – that you’ll be uncovered as...
  • Opinion
It was International Women’s Day (IWD) on Friday, and the theme for this year is ‘balance for better’. Interestingly, this year’s IWD has a distinct business focus. In describing the agenda for the year ahead, the website for IWD states that balance for better means to: ‘encourage gender balance in boardrooms, in the media and...
  • Opinion
Here at Addidi, we’re lucky enough to work with several inspirational female entrepreneurs. We’ve learned a great deal from them over the years and have the following tips to pass on to the business owners of tomorrow… Authenticity from day one Entrepreneurs have a unique opportunity to set a culture and practices that reflect their...
  • Opinion
At Addidi, our women in business clients usually have one of three profiles. They’re either entrepreneurs and self-employed or they’re business leaders – getting close to or already sitting at the top table of their company or profession. We say ‘usually’ because we know only too well it’s never ‘business as usual’ for the majority...