Anna's Voice

Anna Sofat: Social responsibility

  • Opinion
Social responsibility describes our duty, corporate or individual, to act for the benefit of society at large, supporting the balance between the economy and our ecosystems. It’s a constantly evolving area and we’re discussing it more frequently with clients and our wider community as its importance grows. In business and corporate life, the concept of...
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  • Opinion
The rise of women’s wealth Becoming the breadwinner There have been huge changes in women’s lives in recent decades and we’ve become an economic force to be reckoned with. In the UK we’re setting up and running successful businesses at an astonishing rate1, more women are moving up the corporate ladder and becoming business leaders...
  • Are You In?
In late 2014, almost exactly 5 years ago, I joined a conference call telling me my role was redundant from a large global bank. I heard the news whilst holding my 11-week-old son in my arms and also some distance away from my colleagues as I was on maternity leave. In all, not a very...
  • News
Last month saw Addidi take part in and sponsor a different kind of charity event. ‘Business Not as Usual’ brought together the worlds of fashion and female founders to deliver a message of sustainability, all in aid of Reverse Rett. The event, which took place at the St.Pancras Renaissance Hotel, was attended by over 90...
  • Opinion
Every day is balancing act for many of us. Many women will be simultaneously trying to balance family life with a career, perhaps constantly feeling they’re not succeeding in either arena. We try to have a balanced and healthy approach to how we look after ourselves – both in what we eat and our physical...
  • Let's talk about...
In the second part of this series (the first part, let’s talk about money, can be found here), we take a closer look at investing – the myths, the truths and what you really need to know. Investing is a word many women shy away from. There are many misconceptions associated with the word ‘investing’-...
  • Opinion
Independence is the first step towards empowerment and equality. You can’t be a true equal if you don’t have some level of autonomy and freedom of choice. If we have not chosen it, being reliant on someone else for our daily financial needs is far from ideal. In the same way, if we only do...
  • Let's talk about...
Let’s talk about… the M word (money) Part of the reason we set up Addidi as a financial planners specialising in women is that we recognised that women were largely ignored by the financial services industry. When it comes to financial products, women often tell us they feel overlooked and ignored. Over time, many women...
  • Education
According to UK investment statistics, just 10% of women have a stocks and shares Isa vs 17% of men.  Furthermore, in 2017, 82% of ISA accounts opened by females were cash accounts, compared to 75% of those opened by men. Other statistics reveal that only 7% of women hold other investments or unit trusts, compared with...
  • News
On 6th March, Addidi launched its ‘Change the Culture of Wealth’ manifesto. Calling upon three key audiences; government, business and individuals; our aim is to encourage positive steps that will redress the imbalance of wealth we see at every level of business. Borne out Addidi CEO Anna Sofat’s years of experience in business, and driven...
  • News
We’re all too aware of the effect that years of inequality has had – and still continues to have – on women in the world of business. Last week (5th April) saw the deadline for large companies to file their latest figures on gender pay, and it wasn’t a pretty picture. Overall, 78% of companies...