Why we all need to strike the balance for better

It was International Women’s Day (IWD) on Friday, and the theme for this year is ‘balance for better’.

Interestingly, this year’s IWD has a distinct business focus. In describing the agenda for the year ahead, the website for IWD states that balance for better means to: ‘encourage gender balance in boardrooms, in the media and in wealth as a way for economies to thrive.’

I’ve been thinking about this theme – which really strikes a chord with me – in relation to the clients we work with, our own business and the business community as a whole. Achieving better balance is something we’ve been working towards in our own way over the 10 years we’ve been in business. In a male-dominated industry, we deliberately chose to focus our attention on female clients – recognising that women can hold the purse strings and in doing so, can create a better destiny for themselves and their families.

On an individual level, we’re proud of the many women we have been able to help along the way. Yet we recognise that we’re only just scratching the surface.
‘Balance’ is defined as a situation in which different elements are equal or in the correct proportions.

We are clearly not at this point so far as women’s wealth, or women in the business community are concerned.

So when some groups question the relevance of International Women’s Day – whether there’s any need for it and what having a designated day to both celebrate the achievements of women and to focus on the women’s agenda is needed – there seems to me to be an obvious answer. Clearly, we can’t change the world in a single day. But IWD at least provides a focal point. Its annual appearance in our diaries reminds us of how far we have come, yet how far we still have to go.

IWD gives us the platform and power of collaboration. But let’s not forget that change can be enacted by one person with one small act or change.

The glorious thing about communicating in today’s world is that we can all have a voice. Social media is accessible to the majority and writing a blog is something we can all do. So we can all, if we choose, have our own say on or during the International Women’s Day celebrations.

We can all attend an event, or mark International Women’s Day in some way.

Many people may even choose to host their own event to mark the occasion – be it within their own group of friends, at their workplace or between others in the business community.

You might even decide to use the power of the pink pound – by actively seeking out female-founded or led businesses to spend your money with.

The message here is that if we – as womenkind – really want to achieve a better balance, we all need to be accountable. And International Women’s Day is a timely and useful reminder of this.

At Addidi, we’re all striking the pose for #balanceforbetter.

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